Tobago’s food scene is vibrant, but it’s about to change in a big way. A recent survey of the island’s residents shows that customers are ready for a local food delivery app that brings restaurants, cafés, and vendors together in one place. For merchants, this is a chance to get ahead of the curve.
People Already Love Eating Out
Over 8 in 10 Tobagonians eat outside the home at least once a week or month, and many do so weekly. Dining out is already part of everyday life, which means customers are primed for food convenience and variety.
Delivery Demand is Growing
When it comes to delivery, about a third of respondents order 2–3 times a month, while 24% order at least once a week. It’s not yet an every-day habit but the appetite is clear. With the right service, these numbers can only grow.
Customers Are Ready for a Tobago-Based App
Here’s the standout insight: 90% of respondents said they are likely to use a Tobago-based delivery app if it brings together many restaurants in one place. This is a huge untapped market, waiting for merchants to step in.
Willing to Pay for Value
Most customers are comfortable paying a $16–25 delivery fee, and many said they would pay a little more if delivery was fast and reliable. If those needs are met, customers are willing to pay for the convenience.
And almost everyone surveyed said they would recommend a good service to friends and family. Word of mouth is ready to work for you.
Barriers to Overcome
The biggest concerns customers raised were:
- High delivery fees
- Slow service
- Limited restaurant options
These are exactly the challenges Zaando Go is built to solve.
What This Means for Tobago Merchants
The survey paints a clear picture: Tobago customers are ready and waiting for a reliable, local delivery solution and they’re ready to support merchants who offer it.
For merchants, the benefits are obvious:
- Reach new customers across the island
- Increase sales beyond in-house dining and grow your takeaway orders
- Tap into a service that customers are eager to recommend
Delivery is no longer a luxury, it’s becoming an expectation. The merchants who embrace it early will be the ones who win the loyalty of Tobago’s next generation of diners.
